THAILAND. The Estée Lauder Companies (ELC) has partnered with King Power International to launch a luxury beauty pop-up for its flagship Estée Lauder brand at Bangkok Suvarnabhumi Airport.
The pop-up was launched to celebrate Songkran (13-15 April), the traditional Thai new year. It is running in the International Departures Terminal Main West until 31 May.
The animation highlights Estée Lauder’s skincare and makeup heroes. These include the Advanced Night Repair Serum Synchronized Multi-Recovery Complex and Revitalizing Supreme+ Moisturizer Youth Power Creme – commonly known as the Estée Lauder Collagen Power Pair.
It also shines the light on the Double Wear Stay-in-Place Foundation collection, teaching travellers how they can partner skincare and makeup together to achieve a healthy glow.
At the pop-up, Estée Lauder Beauty Advisors offer bespoke skincare and makeup tips as well as pre-flight hand massages. In addition, the animation features several interactive and retailtainment elements including photo opportunities, sampling giveaways and vending machines.
From 12-16 April, Estée Lauder Global Pro Makeup Artist Karen Chin provided an exclusive demonstration at the outpost which highlighted the efficacy of Estée Lauder’s products.
Chin also educated travellers with expert techniques and tips to enhance their natural beauty using Estée Lauder makeup.
During this period, 12 Thai influencers visited the animation and received personal skincare recommendations from Chin. They also enjoyed brand-inspired drinks and snacks such as collagen-boosting jellies and Songkran-themed cookies.
The Estée Lauder Companies Senior Vice President/General Manager, Estée Lauder, Travel Retail Worldwide Alice Marvillet commented: “As leaders in the science of beauty, from our high-performance skincare products to our long-lasting, wide range of makeup shades, Estée Lauder is proud to bring travellers visiting Bangkok this Songkran a luxury beauty experience that will help them stay hydrated, revitalised and refreshed no matter where their journey takes them.” ✈
