Estée Lauder has unveiled the Re-Nutriv Ultimate Diamond Transformative Eye Serum.
The new eye serum is enhanced with youth-sustaining technology and Re-Nutriv’s skin-energising Black Diamond Truffle Extract which sculpts, tightens and firms the delicate eye area.
It is now available in selected downtown duty free and airport stores in Asia Pacific and EMEA travel retail, with a rollout in Americas travel retail planned in the coming months.
The exclusive black diamond truffle extract is produced through a nearly 10,000 hour process commissioned by Re-Nutriv.
Results from in vitro testing by Estée Lauder Research reveal that the extract boosts natural skin cell energy and survival when exposed to UV light, helping the skin stimulate its natural vitality.
The eye serum’s youth-sustaining technology is rooted in epigenetic research. It supports three longevity pathways and helps skin act younger for longer. In vitro tests reveal that the youth-sustaining technology boosts collagen within two hours and increases natural collagen production by +215% after 72 hours.
The Re-Nutriv Ultimate Diamond Transformative Eye Serum has also been infused with refined 24k gold, South Sea pearls with illuminating optics, Lady’s Thistle extract and Marine Algae. The formula’s fluid texture is ‘whisper-light’ and easily absorbed by the skin.
The eye serum also comes with a cooling Sculpted Ceramic Eye Wand massage tool which helps reduce puffiness and energises the eye area. The wand’s custom-shaped patent-pending design features a flexible neck and cool-to-the-touch oval and ceramic tip which perfectly massages the contours of the eye area. The wand also attaches magnetically to the bottle.
Re-Nutriv’s expert aestheticians recommend three eye massage techniques — Awakening, Energising and Infinite Zen — to maximise the efficacy of the eye serum. These techniques can be found in-store and online.
Results from Consumer and Clinical trials of the Re-Nutriv Ultimate Diamond Transformative Eye Serum reveal that users experience instant and visible depuffing at first use. After two weeks, lines look reduced and skin feels smoother and more even-toned. After four weeks, users say that dark circles are minimised, with 92% of women saying that eye contours look more sculpted.
