Coty has introduced Euphoria Blush, the newest addition in Calvin Klein’s fragrance portfolio. Euphoria Blush is a sensual gourmand scent, that was created by IFF perfumers Jeanmarc Chaillan and Yves Cassar. It is now available in worldwide travel retail.
Euphoria Blush offers fruity raspberry, blackberry, and mandarin top notes. These are tied with Rose Essential LMR, Jasmine, and Orchid heart notes, and balanced with woody white amber and chocolate base notes.
Chaillan and Cassar described the scent as a “fresh and intoxicating fruity floral scent, with sensual nuances in the back”. According to the perfumers, ‘fresh sensuality’ has become a growing market trend for fragrances, and this was something they explored with Euphoria Blush.
They said: “We are seeing fresh sensuality as a key driver for the market fragrances to be disruptive to the bolder gourmand launches. This fragrance is an addictive floral but the addictive piece comes from the fresh and modern fruits and how they blend with the rose and other florals.”
The Euphoria Blush flacon is an updated version of Calvin Klein’s signature Euphoria bottle. It features a delicate blush tint and a sleek silver cap engraved with the Calvin Klein logo. The satin finish box is painted in the same blush shade in gradient.
The new campaign stars Euphoria muse Mica Argañaraz holding a delicate pink veil to her face, amidst a blush background. According to the brand, Argañaraz “provokes a powerful innocence” that embodies the modern and sensual spirit of the fragrance.
Euphoria Blush by Calvin Klein is now available as an eau de toilette spray in 30ml, 50ml, and 100ml sizes.
