Euroitalia presented Bright Crystal Absolu, the new feminine fragrance from the house of Versace, at last week’s TFWA Exhibition in Cannes. The scent makes its debut in its home Italian market this month, and will roll out to other European markets in early 2014, before launching in Asia at the end of next year.
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Described as a more intense version of the original Bright Crystal, the new juice – composed by Alberto Morillas – opens on notes of yuzu and pomegranate, building to a heart of raspberry, peony, magnolia and lotus flower. The dry-down includes amber, acajou wood and musk.
The flacon is a reworked version of the original bottle, complete with oversized faceted cap, this time coloured a fuchsia pink. The outer carton is pink and silver. The ad campaign features Candice Swanepoel shot by Mario Testino.
Versace Bright Crystal Absolu is available as a 50ml and 90ml edp.
