EVERRICH Duty Free is ushering in the Lunar New Year season with a culturally themed interactive campaign across four key international airports in Taiwan.
As part of its strategy to elevate airports beyond retail spaces, the retailer has introduced the ‘Ride the Luck: RICH Starts Now’ campaign, delivering culturally inspired experiences.
These include a DIY gold-foil red envelope stamping activation at Taoyuan International, Taipei Songshan, Taichung and Kaohsiung airports.
EVERRICH Duty Free has amplified the festive mood with a large-scale seasonal artwork, HORSE Happens Station, named after a Chinese homophone that conveys ‘good things happen’.
Located in the departure halls, the artwork serves as a photo backdrop for travellers’ Lunar New Year moments, delivering festive blessings inspired by the symbolism of the Horse.
Encouraging personalised travel moments, the activation leverages cultural appeal and short-form video to become a popular social media check-in point, driving strong organic reach and engagement among domestic and international travellers during the holiday peak.
The retailer underscored the role of airports as the first and last touchpoints of a journey, highlighting seasonal cultural programming as key to creating lasting memories of Taiwan. ✈
