EVERRICH Duty Free has unleashed its 2026 ‘Formosan Terroir’ themed event at Taiwan Taoyuan International Airport in Taipei, marrying Taiwanese flavours, culture, entertainment and shopping through an array of immersive passenger experiences.
The campaign, designed to turn pre-departure dwell time into an opportunity for discovery, brings Taiwan’s distinctive sense of place into the airport retail and food & beverage environment.
From locally inspired cocktails and tea tastings to fragrance challenges, fashion experiences and live performances, travellers are invited to engage with brands and products through taste, scent, sound and touch.
Among the campaign highlights is an exclusive collaboration with Bar Mood Taipei, a multi-time honouree on Asia’s 50 Best Bars list, to create the airport-exclusive cocktail ‘Mountain and Ocean’.
Based on Kavalan single malt Taiwanese whisky, the cocktail combines dried peaches from Lala Mountain, high-mountain oolong tea, botanicals and nori, translating Taiwan’s diverse landscape – from its mountain tea gardens to its coastline – into a distinctive drinking experience.
The featured Taiwanese products and ingredients are also available across EVERRICH Duty Free’s retail offering, extending the tasting experience into product discovery.
The showcase features Heli Oolong Tea Plum Liqueur, which brings together Taiwanese tea and fruit flavours, offering international travellers another way to discover the island’s distinctive local tastes at the airport.
Multi-sensory immersion
Beyond food & beverage, EVERRICH Duty Free has designed the campaign around interactive shopping experiences that encourage travellers to actively explore products rather than simply encounter them on display.
Alishan high-mountain cold-brew tea is paired with Taiwanese egg rolls and biscuits, creating a relaxed tasting experience before departure while introducing passengers to the aromas and flavours of Taiwanese tea.
The experience extends to fashion and beauty. Selected new luxury fashion pieces are incorporated into styling sessions, allowing travellers to try on, carry and experience the products firsthand. Blind fragrance challenges add another sensory dimension, inviting passengers to discover scents through play and interaction.
Together with tea tasting and fashion styling, these activities create multiple entry points into airport retail through taste, scent, touch and personal style, EVERRICH said, encouraging travellers to engage with products in a more experiential and memorable way.
Bringing Taiwan’s mountains and oceans to the airport experience
Entertainment is also integrated into the experience. Live DJ sets inspired by the rhythms of Taiwan’s mountains and oceans are complemented by band performances featuring traditional instruments including the sheng, yueqin and liuqin.
By bringing contemporary music together with traditional Taiwanese elements, the performances extend the campaign’s mountain-and-ocean theme into the terminal. This creates an engaging atmosphere where travellers can relax and enjoy entertainment while waiting for their flights, EVERRICH said.
Through the campaign, the company aims to demonstrate how airport retail can move beyond transactional shopping to become part of the overall passenger experience.
“By connecting retail with local culture, lifestyle and entertainment, we hope to turn travellers’ waiting time into a moment of discovery,” EVERICH commented.
“The airport is not only a place of departure, but also an important gateway for them to experience Taiwan. Through multi-sensory experiences, we want to create more meaningful connections between travellers, brands and the destination.”
EVERRICH said Formosan Terroir reflects a sustained approach to integrating retail, cultural storytelling and passenger engagement at Taiwan’s main gateway.
By transforming local flavours and cultural elements into interactive experiences, EVERRICH said it aims to create new opportunities for international travellers to discover Taiwanese products and local character before departure. Simultaneously, that brings greater depth and value to the airport retail experience, the company concluded. ✈
