TAIWAN. To celebrate The Islay Festival (Fèis Ìle), a famed annual pilgrimage for whisky enthusiasts (22-31 May), EVERRICH Duty Free is literally and figuratively bringing the spirit of the Scottish west coast island celebration directly to Taoyuan International Airport in Taipei.
From tomorrow (23 May) to 31 May, EVERRICH is hosting a limited-time themed experience titled ‘Spirit of Islay: A Sensory Journey’ at the Terminal 2 C2 Store, inviting passengers to embark on an immersive whisky exploration before boarding.
Affectionately known as the ‘Holy land of whisky’, Islay is celebrated for its distinctive peated, smoky character and maritime influence.
For this special event, EVERRICH has curated six renowned distilleries and a selection of duty-free/travel retail-exclusive (TREX) expressions.
The sextet comprises:
- Lagavulin, renowned for its deep smoky profile;
- Bruichladdich, known for its progressive and experimental spirit;
- Laphroaig, famous for its bold iodine and peaty notes;
- Bowmore, which balances maritime salinity with layered fruit aromas;
- Bunnahabhain, recognised for its gentle coastal character and refined body;
- Ardbeg, affectionately dubbed the ‘peat monster’ by seasoned peat lovers.
A complimentary tasting experience will be available, allowing travellers to discover the distinct personalities of the six Islay TREXs.
Featured expressions include:
- Lagavulin 10 Years Old TREX
- Bruichladdich Laddie 8 Years Old TREX
- Laphroaig PX Cask TREX
- Bowmore 14 Years Old TREX
- Bunnahabhain 15 Years Old, the Islay Festival Limited Edition TREX
- Ardbeg Smoketrails Napa Valley Edition Whisky TREX
To fully recreate the atmosphere of Islay, EVERRICH has designed a multi-sensory immersive space that combines traditional Scottish music, ocean soundscapes and whisky aroma stations, guiding visitors through signature notes of peat, smoke, sea breeze and oak casks.
EVERRICH Duty Free said airports are important platforms that connect global cultures and flavors.
Through the Islay Festival themed experience, EVERRICH Duty Free said it aims not only to showcase its expertise in whisky curation, flavour selection and TREX whisky offerings, but also to provide travellers with richer and more immersive cultural sensory experiences within the airport environment. ✈
*Announcing The TREX Factor
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions and shorts to follow on a forthcoming WeChat Video Channel, Xiaohongshu, Instagram and links through our dual WeChat B2B platforms. EPISODE 1In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
