AUSTRALIA. Brisbane Airport Corporation (BAC), in cooperation with EYE, has constructed seven high profile roadside billboards to target domestic and international passengers along the new Brisbane Airport Northern Access Road.
The new road will provide a clear view of all external billboard locations including EYE’s Landmark Billboard measuring 40m x 10m, the largest double-sided billboard of its kind in Brisbane. According to EYE, over 900,000 people polled in a Nielsen survey have said they notice billboards around the airport precincts in Brisbane.
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According to EYE, over 900,000 people have said they notice billboards around the airport precincts in Brisbane |
The new road offers less congestion, improved road networks and delivers a second major entry and exit for Brisbane Airport directly from the Gateway Motorway.
Eye Fly ANZ General Manager Robbie Dery commented: “The tie-in with these new advertising opportunities, especially on sites like the new Landmark are sure to be of great benefit to the advertisers, bringing more choice to the market and a direct communication with travellers via effective external billboards.”
EYE holds the advertising rights to the whole airport precinct, which includes internal signage and the Brisbane Domestic Terminal, Brisbane International Terminal and external signage on Airport Drive and Nancy Bird Way.
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