TFWA represents the ideal showcase to present the company’s portfolio of desirable and appealing brands to achieve distribution in key target markets
UK. Fabris Lane’s presence at the TFWA World Exhibition at Cannes in October will mark the Anglo-Italian eyewear supplier’s debut at the duty free show.
It will support a key strategy for the company to develop a successful global tax free business.
The company said in a statement: “TFWA represents the ideal showcase to present the company’s portfolio of desirable and appealing brands to achieve distribution in key target markets. The long-term objective is to build a global network of tax free distribution to meet demand in the rest of Europe and Asia Pacific for all its collections.”
Fabris Lane will be presenting its proprietary brands, including:
Fabris Lane Made In Italy: Designed in London and crafted in Italy, the Fabris Lane collection offers sophisticated styling and hand-crafted frames at mid-market prices.
M UK: A young fashion collection that offers the latest looks at accessible prices – an alternative to designer sunglasses.
Freerange: A sports range that offers “witty styling and genuine sports functionality”.
Monkey Monkey: A children’s sunglasses range offering sophisticated and fun styling for children of all ages.
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2WO Optics: A collection of contemporary optical styling to the reading glass market, utilising the very latest in optical materials.
Also showcased are the licensed collections such as:
FCUK Sunglasses: The eyewear collection of the UK brand famous for its controversial marketing gimmicks.
Ben Sherman Eyewear: The extension of the very British clothing range which is now big in the US and Japan.
Animal Eyewear: UK sports lifestyle brand, “perfectly positioned to launch into export markets representing the British scene”.
Fabris Lane will be at Stand L 61 at the Green Village.
For details, call + 44 208 974 1642, fax to + 44 (0) 208 974 1672 or email: email@example.com.
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