TFWA represents the ideal showcase to present the company’s portfolio of desirable and appealing brands to achieve distribution in key target markets |
UK. Fabris Lane’s presence at the TFWA World Exhibition at Cannes in October will mark the Anglo-Italian eyewear supplier’s debut at the duty free show.
It will support a key strategy for the company to develop a successful global tax free business.
The company said in a statement: “TFWA represents the ideal showcase to present the company’s portfolio of desirable and appealing brands to achieve distribution in key target markets. The long-term objective is to build a global network of tax free distribution to meet demand in the rest of Europe and Asia Pacific for all its collections.”
Fabris Lane will be presenting its proprietary brands, including:
Fabris Lane Made In Italy: Designed in London and crafted in Italy, the Fabris Lane collection offers sophisticated styling and hand-crafted frames at mid-market prices.
M UK: A young fashion collection that offers the latest looks at accessible prices – an alternative to designer sunglasses.
Freerange: A sports range that offers “witty styling and genuine sports functionality”.
Monkey Monkey: A children’s sunglasses range offering sophisticated and fun styling for children of all ages.
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Ben Sherman | Fabris Lane | FCUK |
2WO Optics: A collection of contemporary optical styling to the reading glass market, utilising the very latest in optical materials.
Also showcased are the licensed collections such as:
FCUK Sunglasses: The eyewear collection of the UK brand famous for its controversial marketing gimmicks.
Ben Sherman Eyewear: The extension of the very British clothing range which is now big in the US and Japan.
Animal Eyewear: UK sports lifestyle brand, “perfectly positioned to launch into export markets representing the British scene”.
Fabris Lane will be at Stand L 61 at the Green Village.
For details, call + 44 208 974 1642, fax to + 44 (0) 208 974 1672 or email: andy.lipscombe@fabrislane.co.uk.
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Fabris Lane targets travel retail growth as sales surge – 18/03/04
