FRANCE. Luxury products group LVMH has announced the appointment of Ozwald Boateng to the post of creative director for Givenchy Homme. He will be responsible for the creation of Givenchy’s first men’s ready-to-wear line.
Boateng, trained in London’s Savile Row tailoring centre, created his own label in 1995. In 1996 he won the Best Male Designer Award at the Trophées de la Mode and in 2000 the Top Menswear Designer Prize at the British Fashion Awards.
Boateng’s distinctive creations feature refined fabrics, electric colours, contrasting materials and trademark details. His collections reinterpret traditional tailoring with panache, and clients include stars such as Mick Jagger, David Bowie and Keanu Reeves.
Givenchy Couture ceo Marianne Tesler said: “I am delighted that Ozwald has joined Givenchy. His expertise in cutting and his original talent – which fuses the best of tradition with a taste for modernity – fit perfectly with the Givenchy Homme style.”
“My challenge will be to reinvent the French gentleman,” said Boateng. “My inspiration will be Hubert Givenchy’s style and elegance.”
