FRANCE. French fashion brand Lacoste has partnered with Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP) to open a standalone boutique at Paris Charles De Gaulle Airport.
The colourful store is located in the Terminal 2E Departure Hall. The concept features a luxurious metal façade in the brand’s signature green hue, with a texture inspired by crocodile skin. Inside, the light, bright and airy interiors showcase the brand’s updated product offering.
A giant Lacoste crocodile logo, illuminated in neon lights on top of a bright green back wall, draws the eye to the back of the store, inviting visitors to explore deeper. The best-selling Lacoste polos, in various bright colours, are also highlighted via a feature wall.
Travellers can discover Lacoste’s core collection, travel pieces and gifting essentials. They can also customise their purchases, elevating the shopping experience at the boutique.
Lacoste said that travel retail offers a key opportunity to connect with brand fans and recruit new consumers. Lacoste has more than 170 stores in global travel retail. ✈
