Ferragamo Parfums will introduce a new feminine fragrance called Signorina in February 2012. The worldwide launch is said to “mark a new milestone” within the company’s portfolio.
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Ferragamo Parfums will launch the new Signorina feminine fragrance in February 2012 |
The floriental-fruity fragrance is an olfactory celebration of chic girls, according to the brand. The juice is described as fresh, sophisticated and subtly cheeky.
Composed by IFF’s Sophie Labbé and Juliette Karagueuzoglou, the scent opens on notes of blackcurrant and pink pepper, leading to a heart of jasmine, peony and rose. Patchouli, panna cotta and musk form the base.
The fragrance flacon is a heavy glass rectangle, and aims to evoke a jewel box. The cap is a round pink-gold colour, and sits atop a reinterpretation of the Ferragamo brand’s signature grosgrain Vara bow.
Signorina will be available as a 30ml, 50ml and 100ml edp, a 200ml body lotion and a 200ml bath and shower gel. The recommended domestic price points range from around €29 to €92.
The fragrance face is Italian model Bianca Balti. The print campaign was shot by Mikael Jansson.
