Fervor is set to launch three new jewellery collections at the TFWA Asia Pacific show in Singapore, where the Montreal-based company will be exhibiting for the first time (Stand number: P3).
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Fervor’s bestselling Heart of Gold necklace contains real Swiss 24K gold leaves in its heart-shaped pendant |
Fervor was established in 2008 by a French Canadian designer with more than a decade of experience in global retail, jewellery design and trend forecasting. Today the company supplies fashion jewellery, watches and accessories mainly to the travel retail industry but not limited to retail stores and TV Home shopping channels.
The brand has already built a travel retail presence onboard 30 airlines and ground duty free shops. Its trade customers include airlines such as Emirates Airline, Qatar Airways, South African Airways and Jet Airways, and airport retailers including Dubai Duty Free, Bahrain Duty Free and Muscat Duty Free.
“Our forte lies in the fact that we customise products based on client requests, passenger profiles, price points and geographical location,” the company said. “With each listing, we always present “˜fresh’ designs to the client.”
Only superior quality raw materials are used in the manufacturing process such as triple-A grade European cut cubic zirconia, high quality Austrian crystals, the company added. Metals used are either rhodium plated (to prevent tarnishing) or 18K gold plated.
“We pay close attention to our packaging. Given the space restrictions on board, we ensure that all our packaging is sized for optimum in-flight storage. Our boxes are designed using premium leatherette in a classy black and silver finish,” Fervor stressed.
The Fervor brand is divided into the following categories:
Airline Exclusives – These include fashion jewellery and value sets including watch and jewellery items.
Fervor Fashion – Specifically for ground duty free, this range comprises high quality fashion jewellery at attractive price points. Items are packaged in a box and are supplied with a two-sided revolving stand. This line will be introduced for the first time at the Singapore show.
La Vie Parisienne – This collection dates back to more than 200 years ago and was originally designed by celebrated artists during France’s golden art deco and Art Nouveau periods, Fervor said. It is made of “˜old silver’, a unique French process of laying sterling silver or 14K gold plate over a copper base. Available for ground duty free, this will also be introduced for the first time at the Singapore show.
S. Lambert watch and jewellery value sets collection – Fervor has teamed up with French designer Simon Lambert to create an exclusive collection of premium watch and jewellery value sets. This will also be introduced for the first time at the Singapore show.
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The Monsoon Multistrand Diamante Bracelet will be making its debut at the TFWA Asia Pacific exhibition this month |
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Fervor’s bestselling Once Upon a Time gift set has sold over 6,000 pieces since its launch in July 2011 |
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The His & Hers set by S. Lambert is packaged in a leatherette box and contains two matching watches, along with a necklace, earrings and ring set for the lady and a pair of cufflinks with a pen for the gentleman |
Some of Fervor’s “˜star’ products include:
Once Upon a Time – This product has sold over 6,000 pieces since its launch in July 2011. Marketed as the ideal gift for all princesses, it is packaged in a pink box shaped like a story book and is available as four sets of necklaces with matching earrings. US$60.
Heart of Gold – Launching at the TFWA Asia Pacific show, this necklace contains real Swiss 24K gold leaves in its heart-shaped pendant. It comes with a certificate of authencity. US$49.
Dancing Butterflies – Also launching in Singapore, this gift set is inspired by the winged creatures in flight and includes a necklace and a pair of stud earrings. The double link chain (rhodium plated 16 inches, plus a two inch extension) features three butterflies adorned with pave set cubic zirconia. US$60.
His & Hers set by S. Lambert – This set by Simon Lambert is packaged in a leatherette box and contains two matching watches, along with a necklace, earrings and ring set for the lady and a pair of cufflinks with a pen for the gentleman. It will be introduced at the TFWA Singapore show. US$110.
In an effort to further boost its travel retail exposure, Fervor will be exhibiting for the first time at the Airline Retail Conference in July in London, where it will also be an Associate Sponsor.
For more information, contact Shakeel Alibhai, Director for Business Development, Fervor. Tel: +971508834822. E-mail: Shakeel@fervorme.com. Visit www.fervorjewelry.com.
