CHINA. Swedish beauty technology company Foreo has opened a counter at DFS Group and Shenzhen Duty Free Group’s new downtown duty free retail complex in Haikou Mission Hills, Hainan.
The complex, located within one of Hainan’s largest and most popular leisure resorts, will be completed in phases over the next two years, eventually spanning over 30,000sq m and boasting, among other highlights, the largest Beauty Hall in DFS’ global network.
Foreo’s new counter with the Shenzhen Duty Free/DFS alliance is part of the brand’s aggressive Chinese travel retail expansion strategy. This year, Foreo is opening 13 new offline counters in Hainan, while newly-launched FAQ will open 16.
Foreo recently opened a new travel retail location at Haikou Meilan Airport with China Duty Free Group followed by a new counter at CNSC Sanya International Duty Free Plaza, with more doors to be opened soon.
Foreo and DFS Group’s partnership dates back to 2016, when the partners implemented a global expansion plan which saw new Foreo placements in DFS locations in Hong Kong, Macau, Singapore, Sydney, Bali and Cambodia.
The expansion also covered the Pacific Islands including Guam, Saipan and Hawaii, eventually reaching the US mainland with placements in Los Angeles, San Francisco and New York.
“We have enjoyed a long and fruitful partnership with DFS over the years,” commented Foreo Global Travel Retail Director Gary Leong. “All lasting business is built on friendship with healthy business relationships, and we are more than happy to say that with DFS, we have found both. Foreo is greatly looking forward to the completion of the Mission Hills Hainan complex, and we are excited to grow our partnership and support with the upcoming year ahead.”
Commenting on Foreo’s Hainan expansion strategy, Leong added: “Foreo’s Global Travel retail team is rooted in Shanghai, and in the early stages, had already developed a long-term plan for the Hainan province. Hainan was managed as part of the Chinese travel retail channel since the beginning in 2015. We had predicted then that it will become a major growth channel for us. In 2019, we began our rapid Chinese expansion, starting with mainland airports and downtown duty free locations.”
Foreo and FAQ are opening 29 new offline counters in Hainan this year Foreo will see an increased presence of 13 in-store counters, bringing the total to 20 by year-end. Locations include: FAQ is set for an aggressive expansion in Hainan from Q1 to Q3 this year, with a total of 16 offline counters planned by the end of 2021. The new locations will include: |
