BAHAMAS. The P&G Prestige Beauté fragrance Boss Intense is entering its second phase launch in the Caribbean this month with distributors Tairo International.
Tairo said Boss Intense had been well-received in the Caribbean duty free and travel retail markets following the initial December roll out in selected doors such as Nassau’s John Bull (pictured) and Perfume Shop stores. Branded floor mats, hanging banners and window treatments signified the importance of P&G’s biggest ever women’s fragrance launch for the Boss brand.
In Curacao sales agents attended a Christmas holiday training evening by area manager Ricardo Rivas, where Santa Claus and his elves were the surprise guests.
Another big name launch in the Caribbean in December was Kenneth Cole Black, which centred in Cancun with a launch party at the Glazz nightclub and exterior branding on Ultra Femme’s La Isla store, decorated to create a New York style Kenneth Cole boutique.
