FRAGRANCES: Polo Blue takes off in Asia travel retail

HONG KONG. It has been almost 25 years since Ralph Lauren launched his classic Polo Men’s scent. Now he is back with a new launch incorporating the tradition and “the good life” the brand stands for.

After a successful launch in the US, Polo Blue took off in New Zealand coinciding with the America’s Cup, to finally hit the counters in Hong Kong airport and Korea travel retail.

Despite facing the traffic drop, Scental says sales results have been on track and promise to establish Polo Blue as a new leader in the men’s segment in 2003. This fresh and crisp fragrance should reinforce Ralph Lauren’s strength in the men’s market, after two successful women launches with Ralph and Glamourous.

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