Frey Wille opens designer outlet store

AUSTRIA. Viennese enamel jewellery manufacturer Frey Wille has opened its first designer outlet store. Located at the Freeport Designer Outlet on the border of Austria and the Czech Republic, the new store further enhances Frey Wille as a global player with a foot in both domestic and travel retail markets.

In the new centre, Frey Wille lines up alongside famous brands such as Versace, Burberry and Nike in a 60sq m (646sq ft) sales space offering its exclusive jewellery, watches pens, ties, tie clips and accessories at discounts of up to -30%.

Frey Wille owner and executive managing director Dr Friedrich Wille commented: “After recently opening shops in Japan, Dubai, and Brussels, it was a logical step for us to be located in a designer outlet.

“In the luxury goods sector, it is increasingly important to give consumers the possibility of acquiring selected pieces at reduced prices.”

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