INTERNATIONAL. Sense of Place? Check. Taste of Place? Check. DFS Group is set to unveil a major campaign to promote a new identity for its burgeoning food and gifts category. Special emphasis will be placed on local products and individual destinations within the global store network.
The month-long July campaign is dubbed ‘From (DFS) with Love’. It pays homage to destinations around the world through the promotion of local products.
DFS described the campaign as a “worldwide celebration of culture through food and gifts” in nine key locations.
From DFS with Love is inspired by world travellers’ desire to experience a true Sense of Place in the retail environments they visit on their journeys, the company said. The campaign will showcase the best local products and brands, along with exclusive or first-to-launch products from renowned international brands.
“At DFS we understand that travel is a sensorial experience, and so we have curated a selection of the very best luxury food and gift products from some of the most iconic destinations around the world.” – DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts Brooke Supernaw
Throughout July, participating DFS locations will host a series of events and activations in celebration of global and local food and gifts. Over 40 brands will participate at DFS stores in Honolulu, Guam, Saipan, Sydney, Siem Reap, Los Angeles, Venice, Singapore and Auckland, combining local products with interactive experiences.
T Galleria by DFS Hawaii, and DFS, Hawaii Daniel K. Inouye International Airport will feature a Food and Gift Fair including the Anunue Tea Truck; a Godiva chocolate game of chance; Hawaiian King and Honolulu Cookie dipping; coffee tastings; Manaola bamboo stamping workshops; and guest appearances with local designers from Crazy Shirts.
At T Galleria by DFS, Angkor, customers will discover local Angkor Cookies and personalised Coco Khmer products. A partnership with local Cambodian restaurant Sugar Palm features an exclusive tasting plate and a sweet delight inspired by local ingredients created by Gelato Lab.
T Galleria by DFS, Guam features a localised food fair showcasing the island’s flavors. These range from cookie dipping by Everything Guam to a pancake crafting session hosted by Micronesia Market Delights exclusively for DFS and a pop-up by Guam’s esteemed bakery Coco Jo.
In Singapore, DFS has partnered with award-winning local pastry chef Janice Wong, who will create an interactive edible art installation at T Galleria by DFS, Singapore. The month-long exhibition will draw on her culinary vision combining food and art.
At T Galleria by DFS, Auckland, honey maker Sheryl Steens will host a session on how to create the perfect Instagrammable food art with prized Manuka honey [to view the creations of Ms Steens click here].
T Fondaco dei Tedeschi in Venice will feature thematic activities including tastings of Venchi chocolate, a calligrapher from Bortoletti and the chance to meet the designer behind Gasparotto Dolls.
In a world first, chocolatier Godiva will unveil a line of pop-up stores at a variety of DFS locations including T Galleria by DFS, Hawaii, T Galleria by DFS, Saipan, T Galleria by DFS, Guam and DFS, Los Angeles International Airport – complementing the exclusive range of new Godiva souvenir boxes.
“At DFS we understand that travel is a sensorial experience, and so we have curated a selection of the very best luxury food and gift products from some of the most iconic destinations around the world,” said DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts Brooke Supernaw.
“We know that travellers want to share their enjoyment with family and friends, and this array of products enables them to return home with memorable souvenirs of flavors and cultures from their journey.”
