FRANCE. Lindt & Sprüngli is presenting an expanded booth at the TFWA World Exhibition (Beach Village 2 #14).
The new location and premium stand create an immersive destination that brings the Master Swiss Chocolatier’s artistry to the forefront while showcasing the brand’s latest travel retail exclusives.
At the entrance, delegates will be greeted by Lindt’s live Master Chocolatier, who embodies the company’s 180-year heritage of Swiss chocolate-making.
Within the expansive booth, visitors can explore a curated selection of novelties and exclusives. Among the highlights are the brand’s number one global travel retail SKU, Dubai Style Chocolate and the newly launched Choco Wafer, both presented on digital gondolas – a first for Lindt in travel retail.
A striking Pick & Mix wall adds a playful and interactive element to the stand, while also serving as a backdrop to the dedicated meeting space where Lindt will welcome industry partners from around the world.
Other highlights include the luxury Pistachio range, 300g Message Bars and the new Travel Collection Napolitains sleeves designed for sharing or self-treating on the move.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder commented, “We look forward to welcoming new and existing partners to our beautiful new home in Beach Village, a fitting stage to showcase our vision for the premium chocolate sector.
“As Lindt marks its 180th anniversary this year, 2025 has already been remarkable – with milestones such as the opening of our first Asia Pacific travel retail boutique and the unveiling of our revamped island at Zürich Airport, as well as the unprecedented success of Lindt Dubai Style Chocolate.
“These achievements underscore our commitment to premiumisation and category growth in the global travel retail channel.” ✈
