Italian premium accessories brand Furla has expanded its travel retail network with openings in Poland, Dubai and the Maldives.
In July, the company unveiled a dedicated corner at Warsaw Chopin Airport’s Non-Schengen terminal in partnership with Polish travel retailer Baltona.
Additional openings are planned at Velana International Airport (Maldives Duty Free) in the Maldives in Q4 2026 and Dubai International Airport (Dubai Duty Free) Concourse A in Q1 2027.
In addition, Furla is exploring new retail concepts, pop-ups, activations and personalised experiences to drive awareness, engagement and conversion in travel retail.
At the upcoming TFWA World Exhibition in Cannes (27 September – 1 October), Furla will present its Spring/Summer 2027 collection. The company will be exhibiting at Riviera Village RH2.
The collection offers seasonal styles that reflect Furla’s approach to Italian design, craftsmanship and versatility as the brand prepares to celebrate its centenary in 2027.
Furla describes travel retail as an important platform for communicating its Italian heritage and engaging an international audience. It also views travel retail as a growing commercial channel.
“Travel retail remains an important global showcase for Furla and a key platform for engaging international consumers,” commented Furla CEO Eraldo Poletto. “As the channel continues to evolve, consumers are increasingly looking for discovery, experience and emotional connection alongside convenience.
“Our ambition is to create retail experiences that bring Furla’s Italian heritage to life while responding to the needs of today’s consumer.” ✈
