Moodie Davitt snapshot: Furla 2017 results – Travel retail sales up +14.5% – Total revenue up +20% (at constant rates) to €499 million – Asia Pacific sales surge +50% – EMEA sales rise +12.9% Source: The Moodie Davitt Report |
Italian accessories brand Furla generated revenue of €499 million in 2017, up +20% year-on-year at constant exchange rates. The brand’s travel retail sales grew by +14.5%.
Comparable store sales propelled the company’s success, with a high single-digit, like-for-like increase. All markets posted sales gains, with Asia Pacific achieving +50% growth. The region now accounts for 24% of total turnover.
Sales in Japan increased +15.4% and account for 23% of company turnover. EMEA sales rose by +12.9%, with the region representing 46% of turnover. US sales jumped +9.6%, with sales accounting for 7% of business. Retail generared 70% of all sales in 2017.
The company said its success is the result of major investments in marketing, which include 360° projects that encompass digital, social and e-commerce, plus enhanced store windows and media communications. Furla also attributed growth to the expansion of its distribution network.
Furla is present in approximately 100 countries and has a worldwide distribution network of 467 points-of-sale (compared to 444 in 2016). It directly owns 253, while 177 are franchises and 37 are travel retail operations.
Furla Group CEO Alberto Camerlengo said: “The €500 million goal is something to be very proud of and motivation to keep evolving. The organic sales growth data is the most relevant, as it confirms that the company is on solid financial ground, thanks to the excellence of the brand and the quality of the product and Italian design we offer our customers.
“The company’s widespread growth across all markets reflects our efforts in further strengthening our distribution network and investing in research and product innovation.”
