CHINA. Bvlgari has opened its second store at Beijing Capital International Airport Terminal 3. The boutique is being operated by Heinemann Commercial & Trading (Beijing) Co Ltd, a 100% subsidiary of German travel retailer Gebr Heinemann – marking the latter’s debut in the Mainland Chinese market.
The official opening ceremony will take place on the revised date of 10 April.
Located beyond passport control on the domestic departure side, the 53sq m store carries a selected assortment of jewellery, wallets, watches, eyewear and bags for men and women.
The boutique is understood to be Bvlgari’s first in an airport domestic departure area. It is the second store operated by Gebr Heinemann in China, following the opening of a Versace boutique at Hong Kong International Airport last month.
The Bvlgari watch offering will be distinguished by a creative and contemporary style characteristic of all Bvlgari creations, according to Gebr Heinemann.
The classic leather accessories are notable for an understated style, which “couples innovative design with linear yet fashionable decorative hallmarks”, Gebr Heinemann added.
The latest collections are highlighted by “daringly elegant bags with a retro touch that underlines feminine chic and eclectic luxe”, the company said.
ABOUT GEBR HEINEMANN
Gebr Heinemann was founded in 1879 as a ship supplier. Today the company provides the international travel market with a range of professional solutions – as a distributor, retailer and logistics specialist. In its fourth generation, the company is steered by the Heinemann family, led by Claus Heinemann and Gunnar Heinemann. They share the duties and responsibilities of managing the company with Directors Kay Spanger and Raoul Spanger.
The Gebr Heinemann Group has more than 4,200 employees. Over 150,000 customers buy from the 228 Travel Value & Duty Free, Concept- & Licence-Shops at 47 international airports every day. In 2007, Gebr Heinemann had a turnover of €1.7 billion.
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Umdasch reveals key role in helping Gebr Heinemann’s new retail identity come to life – 16/01/09
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