FRANCE. Generous Gin, owned by French spirits group La Martiniquaise-Bardinet, has rolled out a series of high-profile activations at Paris Charles de Gaulle Airport, in partnership with Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP).
The initiative underscores the brand’s premium positioning through a spring-inspired immersive experience for travellers.
Running since 14 April in Terminal 2, the activations will remain in place at LBDM until 25 May, and at LFM5 until 22 June.
The experience showcases Generous Gin’s haute-couture positioning through Gin & Tonic tastings, highlighting the expression’s floral jasmine and fresh citrus notes.
The initiatives support the brand’s strategy to grow its travel retail presence while creating engaging discovery moments for a global audience. ✈
