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The Ibiza & Pachá pack includes the new one-litre format of ultra-premium Mediterranean gin Gin Mare and a gift copy of the book “Ibiza & Pachá” by photographer Toni Riera |
Mediterranean gin brand Gin Mare and leading travel retailer World Duty Free Group have launched an exclusive Ibiza & Pachá pack at selected Spanish airports.
The pack includes the new one-litre format of the ultra-premium Mediterranean gin and a gift copy of the book “Ibiza & Pachá” by photographer Toni Riera.
The book of photographs, which celebrates Ibiza and its famous Pachá disco, highlights the most authentic corners of the island.
The pack retails at €38, the same price as the individual bottle, in Madrid, Barcelona, Alicante and Málaga airports.
Gin Mare recently introduced its new bottle, which includes detailing that emphasises the product’s Mediterranean personality. Thanks to this innovative design, the bottle is sleeker and more stylised, and includes an asymmetrical curved base, suggestive of Mediterranean waves.
“Ibiza & Pachá”, published by Lunwerg, is a book dedicated to Ibiza in which the author, Toni Riera, pays homage to the white island and Pachá Ibiza. The book showcases the history of Ibiza through a series of photographs, ranging from the hippy era of the 1970s to the 21st Century, including advertising campaigns used by the double-cherry brand.
About Gin Mare
The word Mare, part of Gin Mare’s name, is rooted in Mediterranean culture and refers to Mare Nostrum, which means “our sea” in Latin. Gin Mare has a barley base and each of its botanical ingredients (rosemary, Arbequina olives, thyme and basil), is independently distilled and hand-blended to produce a gin with a distinctive character.
Gin Mare is supplied by Global Premium Brands, which produces and distributes super-premium and ultra-premium beverages. Its portfolio comprises leading brands in the sector including designer waters and spirits. The company launched a new product division, Global Premium Trends, to expand the portfolio with the market’s most innovative and ultra-premium spirits.
Brands produced or distributed by Global Premium Brands are: Gin Mare and G’Vine gins, Excellia and Gran
Centenario tequilas, U’Luvka vodka, 1724 Tonic Water and designer waters including Voss, Finé, Bling h2O
and Diuco. Global Premium Trends brands are: Agavero, Hpnotiq, Hpnotiq Harmonie, June, Kamm & Son’s, Kraken, La Fée and Pama.
About World Duty Free Group
World Duty Free Group, one of the world’s leading airport retailers, has grown out of Autogrill Group’s acquisition and integration of the Aldeasa, World Duty Free and Alpha Airport Shopping businesses. The company operates 325 stores in 21 countries. It has developed its own commercial concepts, tailored to match the purchasing preferences of travellers passing through the 72 airports in which it operates. The group is the market leader in the UK and Spain and has a significant presence in the Americas and Middle East.
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