UK. Glorious Britain – owned by Alpha Group – has teamed up with Transport for London (TfL) and Central St Martins College of Art and Design to develop a range of exclusive London-inspired T-shirts. These will be sold exclusively through Glorious Britain stores at London Heathrow terminals.
Glorious Britain launched a competition alongside the top London art college to inspire students to design a T-shirt that reflected the true spirit of London and had strong commercial potential.
The second-year product design students were tasked with creating striking images of the capital that could be used to promote London and TfL to both tourists and residents.
The overall standard of entries was considered so high that the judging panel eventually chose two winners and two runners up.
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(Left) Caryn Silverman’s winning piece, a graphic black and white design featuring key London icons such as the London Bus and the “˜Mind the Gap’ message; (Right) Stephen Morris’s design, inspired by the famous TfL posters of the 1930s | |
The two winners were Caryn Sliverman and Stephen Morris. Silverman’s graphic black and white design featured key London icons such as the London Bus and the “˜Mind the Gap’ message. The judges recognised its strong consumer appeal and the simple but stylish graphics.
Morris’ design found its inspiration in the famous TfL posters of the 1930s and featured a London Underground escalator as the central image and ‘The Only Way to the Heart of London’ as its message.
The two runners up were Shamsul Kero Islam, with a design featuring a London Underground logo against a London skyline, and Ricky Cheung with a design that the panel felt had strong appeal for children with a range of transport characters showing the many different ways of travelling around London.
Glorious Britain Strategic Marketing Controller Ben Deller said: “We are delighted to be involved with this initiative. Glorious Britain gift shops are renowned for stocking all that is good about Britain and we are sure that the winning T-shirt designs will prove to be a great success with our travelling customers.”
TfL Brand Manager Saskia Boersma added: “The competition provided an opportunity for talented young artists to make their mark by designing a unique souvenir T-shirt that will be on sale to the public; a great start for anyone’s career in design. We are particularly proud of our design heritage here at TfL and look forward to adding this new piece of artwork to our design history for generations to enjoy.”
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