Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
AUSTRALIA. Avolta-owned Perth Duty Free is showcasing the energy and diversity of its airport retail offer via the official company Instagram account @perthdutyfree.
With a series of colourful posts, the retailer shines the spotlight on engaging in-store activations, premium spirits and locally inspired retail concepts at Perth Airport.
One recent post features a bottle customisation event with a local calligrapher and product painter. Another emphasises the breadth of the confectionery offer available in the store, posing the question ‘Which treat are you grabbing first?’.
One particularly eye-catching post showcases the extensive range of gin, vodka and other spirits at the airport. Featured brands include Bombay Sapphire, Tanqueray, Malfy and Gordon’s gin alongside Absolut and Grey Goose vodka.
Another post spotlights the Perth Street Market concept, described as ‘a little slice of Perth, right at the airport’. The market blends local brands with travel essentials, bringing authentic sense of place to the travel hub.
Promotions are also a key part of the retailer’s social media messaging. In a recent campaign, shoppers were offered a A$10 (US$7) voucher for every A$100 (US$70) spent in a single transaction, up to a maximum of A$100 in vouchers.
Other recent posts promoted special discounts available to Club Avolta members, while a clever reel showcased how easy it is to use Perth Duty Free’s Reserve & Collect service.
Together, the content underscores the power of social media and how it can extend the in-store experience beyond the terminal.
