UK. Bacardi Global Travel Retail has teamed up with Avolta to debut Grey Goose Berry Rogue in the retailer’s World Duty Free store at London Heathrow Airport, ahead of a wider roll-out across the channel later this year.
The latest flavour innovation expands Grey Goose’s portfolio with a berry-led profile, made to the same standards as the original French vodka.
Berry Rogue combines Mediterranean-sourced strawberries, raspberries, blackberries and blueberries with Grey Goose’s Picardy wheat and pure spring water from Gensac-la-Pallue.
The vodka contains no added sugar, preservatives or colouring and is infused with natural fruit essences, giving it a tangy berry profile alongside the vodka’s signature smoothness and a clean finish.
Bacardi Global Travel Retail Marketing Director Darragh Ryan said, “Global travel retail provides an ideal stage to introduce the most significant flavour innovation from Grey Goose in a decade, allowing travellers to discover a fresh expression that delivers both exceptional taste and unmistakable French flair.
“Grey Goose Berry Rouge brings something genuinely new to the premium vodka category, combining the vibrant taste of naturally sourced berries with the craftsmanship and quality credentials that consumers expect from Grey Goose.
“Following its Heathrow debut, we’re excited to bring Grey Goose Berry Rouge to travellers in key locations around the world throughout the second half of the year.”
Grey Goose Master Distiller Gianluigi Torta added, “At Grey Goose, we believe exceptional vodka begins with exceptional ingredients.
“For Berry Rouge, it was essential that we source the highest-quality, sun-ripened berries to ensure a flavour profile that tastes fresh and true to the fruit itself. The vibrant berry notes are carefully balanced with the signature smoothness of Grey Goose vodka to produce a symphony of bright and sweet flavours.”
With flavoured vodka ranking as the second most popular cocktail base (source: Nielsen CGA Opus Consumer Survey), Grey Goose Berry Rogue is positioned as a versatile option for a range of serves.
These include a simple combination with club soda and the signature Rouge Royale, made with lemonade, brut rosé and soda water. ✈
