Hanro, an international luxury brand for lingerie, will showcase its range of daywear, nightwear and loungewear for women and men at the TFWA World Exhibition this October (Stand number: Blue Village G24).
The first-time exhibitor is new to travel retail and intends to build a foothold in the channel. “We clearly see a high potential in the duty free business,” the company told The Moodie Report. “Hanro already has a good reputation among international travellers; they know our brand and are looking out for Hanro products during their journeys – we certainly want to fulfil this need and enter the travel retail business.
“Hanro is an internationally known luxury brand and has grown very successfully over the last years. Our collection offers great potential for this market and the Hanro company set-up is ready to venture into this new field of activity.”
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Hanro’s bestselling Cotton Seamless line for women, made of 100% finest mercerised cotton, comprises a range of daywear styles that are seamless, with flat hems |
Ever since it was founded in 1884 by Albert Handschin and Carl Ronus in Liestal, Switzerland, Hanro has strived to create products marked by high-quality standards and excellent craftsmanship. Hanro products are produced almost exclusively in Europe, using materials made from natural fibres.
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Hanro’s Cotton Superior line for men is made of top quality mercerised Egyptian Ghiza cotton with elastane for an absolute fit |
The Hanro target consumer seeks value for money and has an eye for styles that are timeless with a modern twist and “that special something”, the company said. Prices of the Basic assortment range from €15 for briefs to €150 for cotton robes.
“We have very loyal customers; that is because once they try Hanro, they do not want to wear anything else on their skin,” Hanro said.
With a presence in over 40 countries globally, Hanro’s strongest markets are the US, UK, Germany, Switzerland, France, Italy, Benelux and Japan.
The brand’s first appearance at the TFWA World Exhibition will focus on its NOS Basic assortment, with a display of the bestselling Basic ranges for women and men.
The Cotton Seamless line for women, made of 100% finest mercerised cotton, comprises a range of daywear styles that are seamless, with flat hems. All tops in this line have a delicate satin edging.
The bestselling Cotton Seamless Spaghetti Top was said to have been popularised when Hollywood actress Nicole Kidman wore it in Stanley Kubrick’s 1999 movie, Eyes Wide Shut.
The Cannes show will also present the Moments line of feminine lingerie made of 100% Swiss mercerised cotton. The seamless designs are adorned by French lace.
For men, Hanro will present Cotton Superior made of top quality mercerised Egyptian Ghiza cotton with elastane for an absolute fit. The line includes shirts, tops, briefs, pants and short leg styles.
The Cotton Sporty range for men comprises shirts, tops, briefs, pants and boxers made of light 100% mercerised up twisted cotton, casually cut.
The assortment will be complemented by Hanro’s Spring/Summer 2014 trend collection with lingerie, nightwear and loungewear for women and men.
About Hanro of Switzerland
Founded in 1884 by Albert Handschin and Carl Ronus in Liestal in Switzerland, Hanro is an international luxury brand for lingerie, producing daywear, nightwear and loungewear for women and men. In 1991, Hanro joined the Austrian Huber Group, which manufactures almost all the fabrics it uses itself. Today, Hanro can be found in over 40 countries.
