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The selection of Asprey products available at the Heathrow store will include jewellery, watches, silver, leather, silk, fashion accessories, gifts and the Asprey fragrance “Purple Water”. For further information, contact MD Sales Distribution Division Paul Cadman (pictured) at Paul.Cadman@Asprey.com |
UK. Resurgent British luxury goods house Asprey is to open its first-ever travel retail airport shop next month.
The store will open on 10 December at London Heathrow Airport terminal four. The opening represents a critical landmark in Asprey’s comeback on the international stage and caps three years of major investment in product development and store renovation.
The company has successfully re-opened enlarged US and UK flagship stores in New York and London and is committed to an aggressive global expansion of ten new doors by the end of 2005. The other stores will be located in the “most prestigious shopping areas” in the UK, Japan, Dubai, Moscow, Hong Kong and Kuala Lumpur. A number will be in prime travel retail locations.
Japan was the scene of the first of these openings in September. There an Asprey suite opened in Tokyo’s Namikidori Street (one of the most exclusive districts for luxury shopping in Ginza) offering personal shopping by private appointment.
The selection of Asprey products available at the Heathrow store will include jewellery, watches, silver, leather, silk, fashion accessories, gifts and the Asprey fragrance Purple Water’, which launched earlier this year.
For further information, please contact Managing Director Sales Distribution Division Paul Cadman by e-mail at Paul.Cadman@Asprey.com
BACKGROUND: Asprey is part of the A&G Group, which reported strong sales growth in the last six months. Sales in the period April-September 2004 reached US$22 million, a + 74% increase versus the same period in 2003.
A&G Group was established in July 2000 by Sportswear Holdings, the primary investment vehicle of Lawrence Stroll and Silas Chou. They were joined in 2002 by SBS Partners, the management venture capital group owned by Edgar M Bronfman and the Bronfman Family; and The Tag Group, a private holding company owned by the Oijeh Family; and earlier this year by Morgan Stanley Capital Partners.
May 2004 saw the re-opening of the global flagship store for Asprey in New Bond Street following the December 2003 re-opening of Asprey New York’s Fifth Avenue store (at 5th and 56th Street). The number of Asprey stores in the world at the end of October stands at five: London, New York, Beverly Hills, Royal Berkshire Polo Club, and Tokyo – this will extend to six with the opening in December at T4.
Sister brand Garrard’s London flagship store opened in Albemarle Street, London at the end of 2003 and a private suite was opened in New York at 13 Spring Street in Soho in April 2004. The number of Garrard stores in the world at the end of October stands at six: London, New York, Harvey Nichols London and Manchester, Dubai and Tokyo. An edited selection of Garrard products is also available in some of the world’s most prestigious luxury stores including Colette in Paris, Bergdorf Goodman and Jeffrey New York.
MORE STORIES ON ASPREY AND A&G GROUP
Morgan Stanley buys into Asprey expansion – 04/02/04
Cadman takes top travel retail role for Asprey and Garrard – 21/07/03
