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Heineken Duty Free & Travel Retail’s Paco – Star Product of the Year |
NETHERLANDS. Heineken Duty Free & Travel Retail’s Paco proposition has scooped Star Product of the Year at the 21st Frontier Awards ceremony in Cannes. It is the first time in the Frontier Awards’ history that a beer brand has received an accolade in this category.
According to the independent judging panel of leading industry executives:
· “Heineken has succeeded in creating a brand new high-value subcategory without cannibalising from existing sales. The product, placement and price are all well adjusted to the travel retail environment. Paco creates a
premium perception in a category that has never been perceived as premium.”
· “The Paco bottle brings a gifting element to the beer category.”
The Heineken Paco bottle is sold to premium travel retail locations worldwide. Together with its dedicated display and shelf positioners, Paco is designed to give travellers a premium beer-experience.
For details, contact Heineken International, Duty Free & Travel Retail, Stadhouderskade 79, 1072 AE Amsterdam, Netherlands, tel: +31 20 5239296, fax: +31 20 6724804, Melvin Broekaart, Trade Sales Manager Duty Free & Travel Retail, melvin.broekaart@heineken.com, or Sergey Pletnev, Global Account Manager Travel Retail, sergey.pletnev@heineken.com
