GERMANY. Gebr Heinemann and Beiersdorf have further strengthened their business partnership with a special promotional event at Hamburg Airport, which celebrates the Nivea brand’s 100th birthday. Hamburg Airport also marks its centenary this year.
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Inken Menck and Ilka Schütte show off Nivea’s limited-edition anniversary items, available from Heinemann Duty Free |
Several special items are being featured at this event, including an Airport Exclusive that is only available at Heinemann travel retail locations. The set contains six birthday limited-editions of Nivea’s iconic Creme, presented in a special version of the brand’s famous blue tin.
In addition, passengers who spend at least €20 on Nivea products are eligible to receive a limited-edition gwp of Nivea Creme packaged in a tin decorated with an image of singing superstar Rihanna, who will feature in the brand’s new advertising campaign. Just 1,500 tins have been created exclusively for Hamburg travellers.
Under the lids of the special Rihanna tins customers will find a code which allows them to download Rihanna’s new song California King Bed (which is being used in the new Nivea campaign) free of charge from iTunes.
An alternative gwp for the €20 qualifying spend is a super-size limited-edition Nivea gift tin that can be used to store other products.
“The travel retail market is strategically important to Nivea,” explained Beiersdorf Director Global Travel Retail Ilka Schütte. “In this area, the brand needs to build and secure its standing amongst consumers. This is why we’re delighted about the partnership with Gebr Heinemann that we established last year.”
“We are happy to share our travel retail expertise with Beiersdorf, and we’ve been working together very closely,” added Inken Menck, Head of Purchasing Perfumes/Cosmetics at Gebr Heinemann. “With those special Nivea travel sets, we are offering something that will pleasantly surprise even price-conscious shoppers in our Heinemann Duty Free shops – something they won’t find in a High Street chemist’s shop.”
– Look out for an in-depth feature on Nivea and its centenary celebrations, to be published soon on The Moodie Report.com
