Moodie Davitt WeChat: Key stories from Week 15

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account (currently with an impressive 6,378 followers) and Moodie Davitt Report China Travel Retail Express (3,840), which publishes daily.

Collectively that represents 10,218 followers, compared with a collective zero from all our international travel retail publishing peers combined, none of whom offer a WeChat service. That means our stories alone are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Chief China Representative Zhang Yimei, former Deputy General Manager at Hainan Tourism Investment Duty Free Co (HTDF), who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express.

Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Zhang Yimei.

High class in Hainan: Pictured from left are Zhang Yimei and Dachang Wang
For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,836名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest editions. 本周热点资讯一览如下。

High-impact Hainan pop-up: L’Oréal Travel Retail, in collaboration with China Duty Free Group (CDFG), unveiled an exclusive Kérastase Gloss Absolu activation in early March at cdf Sanya International Duty Free Shopping Complex. The Parisian rose-garden-inspired pop-up featured interactive, multi-sensory zones built for discovery and haircare experience. Click here for our WeChat story and here for our original English version. 
Landmark expo debut: Avolta has made its first appearance at the ongoing China International Consumer Products Expo (Hainan Expo), offering on-site visitors instant Gold Card membership upgrades with enhanced global benefits. The leading travel retailer is also hosting a lucky draw for registered members, alongside exclusive discounts across its international network. Click here for our WeChat story and here for our original English version.  
Powerhouse panel in Hainan: The Moodie Davitt Report co-hosted a major industry seminar at the Hainan Expo on 14 March, focusing on the outlook for China’s duty-free sector. The session brought together key representatives from the local government, duty-free operators and global brands to discuss policy impacts and growth opportunities under Hainan Free Trade Port’s customs closure implementation. Click here for our WeChat story and here for our original English version. 
Spotlight on skincare innovation: L’Oréal Travel Retail Asia Pacific has partnered with CDFG to launch SkinCeuticals’ first-ever Future Radiant Glass Skin Lab pop-up, which ran throughout March at cdf Sanya International Duty Free Shopping Complex. The activation spotlighted the brand’s P-TIOX anti-wrinkle serum and reinforces SkinCeuticals’ medical aesthetic positioning in travel retail, leveraging its established medical network in China and the rising aesthetic tourism market. Click here for our WeChat story and here for our original English version.  
Cross-category ratings: The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for January covering spirits & wine, fragrances, makeup, skincare, confectionery, bags, watches and jewellery. Click here for our WeChat story and here for our original English version.  
Fresh insights from RedNote: The Moodie Davitt Report, in partnership with Yilin Consulting Founder Yilin Wang, has released the seventh edition of Yilin Watch: The Xiaohongshu Report. Covering 10 February to 3 March, the analysis focused on Chinese traveller gifting choices across duty-free locations in the UK, Japan and Canada, where spirits and perfume & cosmetics consistently led through festive activations. Click here for our WeChat story and here for our original English version.  
Korean market update: Korea’s duty-free sales in February declined -3.82% year-on-year and -10.1% month-on-month to KRW962,369,158,434 (US$639 million), while customer numbers grew +12.6% year-on-year but dropped -8.2% month-on-month to 2,363,206, according to the Korea Duty Free Association. The results were impacted by Lunar New Year timing differences, with industry representatives highlighting ongoing market stagnation and a shift away from the traditional downtown duty-free model. Click here for our WeChat story and here for our original English version.  
‘Luminous Realm’ lands in Macau: RéVive, in partnership with DFS, presented its latest anti-ageing skincare technology through private launch events held at Shoppes at Four Seasons and T Galleria Beauty by DFS Galaxy from 8-10 April. The campaign marked the brand’s debut pop-up in China, highlighting its science-led positioning, refreshed visual identity and Asia Pacific expansion strategy with Macau as a key growth hub. Click here for our WeChat story and here for our original English version.  
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