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The Hennessy showcase at Heinemann Duty Free’s promotional stage at Hamburg Airport |
Hennessy and Heinemann Duty Free have partnered for a major promotion to mark the Cognac house’s 250th anniversary. They have installed a “˜Time Barrel’ at Frankfurt and Hamburg airports, at which travellers have the chance to record their own personal messages to the future. In Hamburg they can do so until the end of April, at Frankfurt until the end of June.
Travellers can record individual messages, pictures and soundtracks before their contributions are sealed for 50 years. The messages will be shared with the world in the year 2065, marking the 300th anniversary of Hennessy. At the same time, travellers will also be invited to sample a Hennessy at the Event Bar in the promotional area. Members of the Heinemann & Me customer incentive scheme will have the chance to win a pair of VIP tickets to the grand finale – the 250-year celebrations in Paris this September – with every purchase of a Hennessy X.O.
“This imaginative promotion fits in perfectly with our philosophy of surprising customers and offering them a memorable shopping experience in the truest sense of the word,” said Gebr. Heinemann Head of Activity Management (Liquor, Tobacco and Confectionery) Ann-Kathrin Fuerer. “The promotion has also been designed as an integrated experience for shoppers: we can contact travellers in the airport shops as well as digitally around the world via the Heinemann Duty Free web site and the app. We will also reach out to Heinemann and Me members through the newsletter.”
To coincide with the campaign, Hennessy is unveiling its exclusive 250 Collector Blend – and Heinemann Duty Free is offering a limited number of bottles of this fine Cognac, of which there are just 250 barrels (each holding 250 litres) in existence.
The barrels were stored on the banks of the River Charente in France and hand-finished by coopers especially for the occasion of the 250th anniversary of Maison Hennessy.
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The Hennessy Time Barrel at Frankfurt Airport T2 (Non-Schengen) |
