DENMARK. Gebr Heinemann is bringing the Veuve Clicquot luxury experience to passengers at Copenhagen Airport with a high-profile campaign at its main tax free shop.
The Atelier campaign features a fashion designer’s workshop – or atelier – to Heinemann’s high-visibility promotional area at the entrance to the store, known as the Brand Box.
The retailer said the campaign, which runs from mid-October to the end of November, is inspired by the creative ambience of Parisian fashion, with a “so Clicquot” twist. The set was created by Danish designer Ole Yde.
The Brand Box plays host to the fashion-driven Champagne campaign until the end of November |
The Atelier concept also features the latest limited edition of the brand’s champagne, sold in a cooler that mimics the “artful swish of a skirt”, the companies said.
“We are delighted to implement this extraordinary concept with our long-standing partner Moët-Hennessy. The studio theme is an idea that inspired us,” says Gebr Heinemann Head of Purchasing Liquor, Tobacco and Confectionery Rüdiger Stelkens.
“Our aim is to keep on surprising customers with unusual campaigns and products, and we’re achieving that with the new concept in Copenhagen.”
Yde will also be exhibiting two of his dress creations in support of the campaign. Throughout the promotion, customers will have the chance to win one of these dresses.
The Brand Box is dedicated to exhibitions and promotions, and enables selected top brands to showcase their products for up to three months.
Danish designer Ole Yde’s dresses and a vibrant designer’s workshop emphasise Veuve Clicquot’s links to fashion |
