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The Heinemann promotion presents the world of Guerlain fragrances in a pop-up boutique inspired by the brand’s flagship store at 68 Champs-Elysees in Paris |
GERMANY. Heinemann Duty Free and Guerlain have teamed up for a premium fragrance promotion at Frankfurt Airport Terminal 1B.
Running from 1 November until the end of the year, the event presents the world of Guerlain fragrances in a pop-up boutique inspired by the brand’s flagship store at 68 Champs-Elysees in Paris.
The main highlight of the event is the presentation of the Guerlain “˜Bee Bottles’. Created in 1853 for Empress Eugénie, the wife of Napoleon III, this jewel bottle is hand-painted with fine gold of about 24 carats. Normally only sold at Guerlain boutiques and through selected retailers on the domestic market, 300 bee bottles have been produced specially for this event, with a selection of nine different Guerlain fragrances.
Also on display in Frankfurt Airport is a striking animation podium showcasing Guerlain’s new feminine fragrance, “˜La Petite Robe Noire’.
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The Guerlain Bee Bottle is described as “a symbol of Guerlain DNA and savoir-faire” |
