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Helena Rubinstein’s new C-Genius Serum |
FRANCE. Helena Rubinstein (L’Oréal Produits de Luxe International) has created a new skincare line, which harnesses the power of vitamin C. C-Genius, available as a serum and a cream, will be launched this month into European markets.
C-Genius aims to restore radiance and luminosity to skin, via exfoliation and activation of the cutaneous microcirculation. As its name suggests, the formula features pure, stabilised vitamin C, which “reloads” the skin to bring out its radiance, according to the company.
In consumer tests, after four weeks of use, 100% of women said their skin was softer; 95% reported increased smoothness; 93% found their skin healthy-looking and rosier; while 90% described it as more relaxed.
C-Genius is available as a 40ml serum, and a 50ml cream – the latter offers extra hydration. The recommended domestic price points are €60 and €70, respectively.
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