USA. DFS and luxury goods retailer Hermès have partnered to open a pop-up shop at New York’s John F. Kennedy International Airport .
Located in Terminal 4, the Hermès shop will be open until the end of November and will place a strong emphasis on gifting. It will be modelled after the brand’s flagship location, offering an assortment of items including Hermès’ classic scents.
The pop-up shop will sit near DFS’ duty free spirits and Kiehl’s shops at the heart of the terminal’s newly renovated retail lounge. Other upscale brands there include Juicy Couture, Hugo Boss, Swarovski, and Tumi.
“Terminal 4 features a variety of retail shops to fit every consumer’s needs,” said Gert-Jan de Graaff, President and CEO of JFKIAT, which operates the terminal. “We are thrilled to give passengers the opportunity to shop at Hermès’ limited-time, luxury pop-up shop.”
JFK Terminal 4 handles an annual volume of 18 million passengers.
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An example of a Hermès Parfums pop-up shop at Dubai International Airport |
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