Edrington Group has launched Highland Park Light of Orkney 11 Year Old, a travel retail-exclusive (TREX) single malt inspired by the distinctive summer light of the Scotch whisky’s island home.
The expression marks the latest addition to Highland Park’s travel retail range and is being rolled out globally, supported by a programme of in-store activations throughout the year.
Distilled in Orkney and matured for 11 years, the whisky has been aged in a combination of sherry-seasoned American and European oak casks, bourbon casks and selected refill casks.
The resulting flavour profile balances lively fruity notes with caramelised sweetness, bright citrus character and delicate floral smoke from Highland Park’s Orkney heathered peat. Edrington says the whisky is a “perfect introductory offering” to Highland Park’s signature smoky, sweet profile.
Light of Orkney 11 Year Old is the youngest whisky currently available in Highland Park’s TREX line-up.
The brand said the release offers an accessible entry point for travellers seeking to discover Highland Park’s signature style. It has an RRP of US$55.
Packaging and point-of-sale materials place a strong emphasis on Orkney provenance and storytelling. The design features a strata pattern intended to evoke the shimmering spectrum of summer light across the island. The colour palette draws inspiration from Orkney’s moors, hillsides and dramatic coastal cliffs.
Edrington Regional Managing Director Western Europe & Global Travel Retail Kasper Andersen said, “Light of Orkney is a great place for travel retail consumers to start exploring Highland Park’s signature sweet-smoky flavour.
“The whisky has been introduced to anchor the travel retail range and will play a key role in strengthening Highland Park’s travel retail portfolio by supporting consumer trade-up as well as appealing to several different shopper missions.
“We’re confident that the accessible price point and flavour profile of the whisky will encourage trial and recruitment into Highland Park.” ✈
Announcing The TREX Factor
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division*, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions and shorts to follow on a forthcoming WeChat Video Channel, Xiaohongshu, Instagram and links through our dual WeChat B2B platforms. EPISODE 1In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
