The stores, which cover 175sq m and 300sq m respectively, are located in the arrivals and departure halls. They offer what the company claims is “a dazzling array” of more than 100 international brands of cosmetics, fragrances and skincare productsSINGAPORE. Nuance-Watson (Singapore) has expanded its presence at Singapore Changi Airport by opening two perfumes and cosmetics stores at the newly-inaugurated Budget Terminal.
The stores, which cover 175sq m and 300sq m respectively, are located in the arrivals and departure halls. They offer what the company claims is “a dazzling array” of more than 100 international brands of cosmetics, fragrances and skincare products.
To entice budget travellers to shop, the new Budget Terminal stores will have weekly shopping specials and numerous new product launches. The retail offering will include ‘Hot Deals’ – great value offers with prices starting from US$19. “This very attractive price positioning is designed to help travellers stretch their shopping dollars at the perfume & cosmetics stores,” Nuance said.
Ken Tse, Executive General Manager of Nuance-Watson (Singapore) and Global Head of Category, Perfumes & Cosmetics, commented: “The advent of low-cost airlines has allowed consumers to travel more frequently thus fuelling the phenomenal passenger growth in this segment. We are glad to partner our airport partner Changi in their efforts to cater to the needs of emerging low-cost carriers in the region.”
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