Ice-Watch unveils innovative eyewear collection at Cannes

Ice-Watch is launching a new eyewear collection during this week’s TFWA World Exhibition in Cannes (Red Village L21).

Building on the popularity of its range of timepieces, Ice-Watch claims that its new eyewear collection could “forever change the traditional codes of the eyewear industry”.

According to the brand, its eyewear range was directly inspired by the Ice-Watch concept based on the social value of change, an affordable price, a strong identity and a trendy target audience. The range, it says, is “perfectly in tune with the identity of the Ice-Watch brand, as well as with its positioning and key values”.

The Ice-Watch Eyewear products feature “iconic design”, a wide range of colours (in keeping with the colours of the Ice-Watch collections) and an affordable price to enable the wearer to change glasses depending on the time of day, activity, outfit or mood.

The collection case is in the same colour and material as the glasses, and matches the “˜BeCubic’ iconic case in which Ice-Watch timepieces are sold.

The new Eyewear collection offers “iconic” design, a range of colours and affordable prices
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