INTERNATIONAL. More partners have signed as exhibitors or visitors for the second Virtual Travel Retail Expo set to be held on 18-22 October.
NASDAQ-listed iClick Interactive Group Asia, a Gold exhibitor last year, returns as a Platinum Partner in 2021.
iClick is a powerful independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China.
At last year’s Virtual Travel Retail Expoo, the company published a White Paper which revealed the latest Chinese market trends and the travel retail outlook. The White Paper was based on analysis provided by iClick’s proprietary iAudience platform, which covers more than 940 million Chinese consumers, including 98.7% of Chinese ‘netizens’.
“We are delighted to welcome back such a powerful supporter as iClick,” said The Moodie Davitt Report Founder & Chairman Martin Moodie. “iClick’s understanding of the whole spectrum of Chinese consumers is arguably unrivalled and its services to marketers seeking to reach this critical market are always in high demand. We know that the company will add much value to both the allure and the content of the Expo.”
iClick joins Qatar Duty Free (Diamond), Philip Morris International (Platinum) and Lotte Duty Free (Platinum) as partners, with more to be revealed in coming days.
As reported, Qatar Duty Free will once more host The QDF Factor – a unique competition to incentivise innovation, offering a grand prize of a six-month listing with the acclaimed travel retailer in 2022 and a complimentary six-month US$50,000 advertising campaign with The Moodie Davitt Report.
Duty Free Americas has committed to sending its full management and buying team to the event with CEO Leon Falic applauding the concept after a successful visit to the inaugural Expo last year.
As reported, other leading travel retailers including Lotte Duty Free, Qatar Duty Free, King Power International and King Power Group (HK) are also championing the Expo.
The 2021 Virtual Travel Retail Expo will build on the success of the October 2020 event, with several breakthrough improvements planned around the areas of buyer-seller interaction, a streamlined conference programme and an enhanced platform for Chinese visitors.
Registration opens next month.
Other key elements of the October event include:
- A unique Loyalty Scheme for returning exhibitors from 2020, who will receive a -10% discount on 2020 fees if they maintain the same stand tier as last year;
- -10% Early Bird incentive for new and returning exhibitors and sponsors booking by 1 May;
- A six-week ‘encore’ access for exhibitors and visitors at no additional cost;
- A dedicated Retailer Pavilion for airport, downtown, cruise, airline, rail and omnichannel retailers;
- An Experiential Arena, allowing companies which do not wish to exhibit, high-impact visibility opportunities;
- An enhanced Knowledge Hub programme over five days, featuring many of the sector’s key decision makers, disruptors and innovators;
- A strong CSR element, which will see one tree planted for each visitor via The Trinity Forest Project and other charitable causes supported;
- The addition of the long-established Airport Food & Beverage (FAB) Conference & Awards, making a return after one year’s absence due to the pandemic;
- The integration of The Moodies– travel retail and aviation’s only social and digital media awards and workshop – which becomes part of the programme, together with a dedicated digital, communications and advertising workshop. The Moodies this year will be extended to cover the whole travel ecosystem.
For more information about becoming an exhibitor or sponsor of the Virtual Travel Retail Expo 2021, please contact Irene Revilla, Publisher, The Moodie Davitt Report (Irene@moodiedavittreport.com) or Sarah Genest, Vice President Sales & Events (Sarah@MoodieDavittReport.com). For all enquiries concerning FAB, please contact Sarah Genest.
The inaugural Virtual Travel Retail Expo was the key trade event of the 2020 travel retail calendar, attracting over 4,370 unique visitors, who paid over 20,000 visits to the platform. 124 exhibition stands received more than 183,600 impressions and generated 179,700 content clicks. The conference and workshop agenda was packed with 42 sessions and received over 30,000 session views. Elsewhere in the event, the Experience Hub hosted 41 sessions, hosted by exhibitors themselves, with 9,140 views.
Moodie Davitt Report and FILTR.QINGWA delivered on their commitments to corporate social responsibility at the 2020 event. Proceeds funded 112 cleft operations through cleft charity The Smile Train; saw 4,250 trees planted via The Trinity Forest Project; and donated US$16,000 to ImpactHK, the 2020 designated charity year for Women in Travel Retail.
- SCENES FROM THE VIRTUAL TRAVEL RETAIL EXPO 2020
