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Ahead of the upcoming FIFA Women’s World Cup 2023, Auckland Airport has unveiled its new-look International Arrivals area with a grandstand and mock football field to welcome players and fans, ahead of the tournament.
Auckland Airport Chief Customer Officer Scott Tasker said the airport company wanted to give players and fans a warm Kiwi welcome to the host city and create a moment that resembles walking out of a player’s tunnel and onto the pitch.
“Welcoming sports heroes to Tāmaki Makaurau Auckland is something we’ve been really looking forward to, so we’re showing our support for this global women’s sporting tournament by creating an arrivals experience like no other,” he commented.
“We can’t wait to see the teams start to arrive from next week and the community enjoying the space.”
The 22×17 metre football field will be complemented by a giant 8 x40 metre ‘Game On!’ welcome sign to be painted on the grass at the eastern end of the runway, greeting an estimated 80% of passengers as they land.
“Auckland Airport is the main gateway to New Zealand, and we have a unique opportunity to make a special first impression – Kiwi style,” said Tasker.
During July and August, Auckland Airport expects around 1.7 million passengers to fly domestically and 2.1 million internationally – roughly 90% of airline seat capacity compared to pre-pandemic July and August 2019.
“We’re seeing more travellers during the end of July and into August than on some of our busiest days during the school holidays,” Tasker added.
“This will largely be due to the sporting events at this time of year, being the FIFA Women’s World Cup 2023 and the All Blacks playing in the Lipovitan-D Rugby Championship and the Bledisloe Cup.”
The ‘Game On!’ welcome message follows the success of the ‘Kia Ora’ runway sign in May 2022, which greeted travellers post-COVID when travel opened back up.
While waiting for their favourite team or player, or to welcome friends and loved ones in the international arrivals hall, people will be encouraged to ‘fly their flag’.
Using a dedicated tablet, airport visitors can select their favourite team flag as backdrop on an animated screen for their personalised photo.
FIFA Women’s World Cup 2022 official mascot Tazuni will also be at the terminal at select times.
Auckland Airport thanked Tātaki Auckland Unlimited – Host City for the FIFA Women’s World Cup 2023 – for their support in creating these experiences. ✈
