Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
ASIA. Today’s images from Cathay Pacific celebrate Asia’s vibrant coffee scene, bringing to life the distinctive flavours, rituals and stories behind coffee cultures across six destinations featured in the airline’s Asia Coffee Guide.
Created in collaboration with creative production company Anydoko Studios, the 18-minute documentary takes viewers on a journey through the region’s coffee landscapes, showcasing the people, places and traditions that shape each destination’s café culture.
The documentary expands on the successful editorial feature previously published in Cathay Pacific’s print magazine and online platform Inspiration, transforming the story into a premium long-form visual experience for travellers and coffee enthusiasts.
The film joins Cathay Pacific’s Gateway to Asia series, a collection of travel inspiration content celebrating destinations and experiences across the region.
Filmed across seven cities, the 18-minute documentary brings Asia’s coffee cultures to life through local stories and traditions, from Singaporean kopi and Vietnamese egg coffee to Shenzhen’s innovative rice-wine-infused latte.
The documentary features Cathay’s in-house presenters and local baristas sharing the stories behind Asia’s unique coffee creations.
Cathay Pacific Content Marketing Manager Courtney Murray said: “Anydoko helped bring to life a story that showcases our expertise as a trusted travel authority. We’re incredibly happy with the result.
“It is a compelling piece of content that engages audiences, inspires travel, and strengthens trust and consideration for travel with Cathay.”
Anydoko Studios Creative Director Vikash Autar added: “When Cathay approached us about exploring coffee in Asia, we immediately saw the potential for a larger story. The initial conversation was around a shorter piece of content, but we knew these stories deserved a longer, more immersive format.
“Cathay was fully onboard with creating something more in-depth. It also allowed us to work closely with Cathay’s own on-screen talent, helping to prepare them for a longer documentary format as we travelled across seven cities to capture the essence of each destination.” ✈
