Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
FRANCE. Today’s selection, courtesy of Lagardère Travel Retail, encapsulates the power of airport pop-ups to stop passengers in their tracks.
This dazzling activation at Paris Charles de Gaulle Airport features the new travel retail-exclusive Johnnie Walker Blue Label Xordinaire.
The promotional partnership between Diageo Global Travel, Lagardère Travel Retail and the latter’s Extime Duty Free Paris partnership with Groupe ADP showcases the travel retail-exclusive blend, crafted from just one in every 10,000 casks from Johnnie Walker’s reserves of aged Scotch.
This is an outstanding example of the Trinity concept of enhanced partnership between sector stakeholders to not only build commercial returns but to surprise and delight the travelling consumer. ✈ 
