Our regular feature celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
CHINA. Today’s dazzling images are courtesy of the commercial management team at Shanghai Hongqiao International Airport, where an elegant temporary Louis Vuitton store was opened in the domestic terminal (T2) yesterday.
We will bring you comment from the the airport team in a subsequent report but for now enjoy these images of the great French luxury brand’s latest of several forays into Chinese domestic airport retailing. The store, which replaces an earlier temporary boutique at Hongqiao Airport, will remain in place until a permanent Louis Vuitton store opens.
As reported, Louis Vuitton plans to have five airport stores open in Mainland China by the end of 2022, including its existing stores at Beijing Capital International (it also opened in the domestic zone at the new Beijing Daxing International Airport in 2019) and Shanghai Hongqiao. The brand is also set to open a spectacular new duplex store at Hong Kong International Airport.
“This store, when you link it with the original creations in Daxing and at Hong Kong International Airport, reinforces the brand’s heritage in – and commitment to – travel,” a Louis Vuitton spokesperson told The Moodie Davitt Report. “It is beautiful, especially for a temporary store.”
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