Images of the Day: Magic March ‘joylights’ bring buzz across ARI’s global airport estate : Moodie Davitt Report

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

IRELAND/INTERNATIONAL. Our selection today, courtesy of Irish travel retailer ARI, casts a bright, celebratory lens over the month of March.

The images embrace a series of engaging activations across ARI’s global airport retail estate that captured the spirit of key cultural and seasonal moments.

From St. Patrick’s Day to Eid and Mother’s Day to Easter, ARI’s teams delivered what the retailer described as a month of ‘moments’, each grounded in local relevance and brought to life with characteristic flair.

Collectively, the initiatives offered a vivid snapshot of the retailer’s global approach to experiential retail – one that blends cultural authenticity with commercial creativity.

TRSS Abu Dhabi Duty Free transformed its retail environment into a vivid homage to Mother’s Day, with a bold in-store takeover complemented by digital touchpoints encouraging travellers to ‘Make Her Smile’

**Bahrain Duty Free marked the opening of a new Benefit Cosmetics counter in celebratory fashion, underlining the continued importance of brand partnerships**

**Montréal Duty Free created a memorable St. Patrick’s Day atmosphere with a heady mix of Irish dancers, chocolate samplings and whiskey tastings**

**Cyprus Airports Duty Free welcomed Easter with a beautifully curated installation in the Larnaca decompression zone**

Dublin Airport Duty Free introduced the ‘Ireland in a Bag’ initiative, providing a curated expression of national identity, inviting visitors to take a taste of the country with them on their onward journeys

**Montenegro Duty Free partnered with the Embassy of Ireland to host official St. Patrick’s Day celebrations, featuring live traditional performances, graced by distinguished guests**

**Muscat Duty Free spotlighted Guerlain’s Tabac Sahara fragrance through a striking in-store activation, demonstrating the enduring power of storytelling in travel retail**

**Portugal Duty Free celebrated Father’s Day with curated tastings of Porto wines and local liqueurs, reinforcing the strong sense of place that resonates across ARI**

These eye-catching ‘joylights’, as ARI dubbed them, were designed to ensure that each passenger journey is enriched with moments of connection, celebration and, above all, joy, in line with the retailer’s now familiar slogan, ‘Joy on your way’. ✈

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

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