Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SINGAPORE. There is limited edition and then there is ultra-limited edition.
Today’s images are courtesy of Mondelez World Travel Retail (WTR), which has unveiled an immersive activation at Changi Airport Terminal 2 in partnership with FNA Group International to showcase the new Toblerone Strawberry Matcha.
Why ultra-limited edition? Simple. The handcrafted chocolate is produced in a global limited run of just 4,000 individually numbered bars, with just 66 bars of the highly exclusive flavour released each day at the airport during the campaign period.
The activation runs throughout May and June.
Adding theatre and a strong sense of place to the experience is a vibrant matsuri-inspired cart in green and pink hues, complete with an oversized Toblerone Strawberry Matcha.
The roaming display travels through the terminal daily, building anticipation ahead of the limited 66-piece daily release.
The latest product innovation reinforces Mondelez WTR’s ‘Destination: Value’ approach, focused on driving incremental growth in travel retail by better understanding consumer behaviour in the channel. ✈
