Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
GERMANY. Our latest selection comes to you from the new Terminal 3 at Frankfurt Airport, where Fraport Group hosted a pre-opening celebration for business partners and selected media on Monday night.
Our full story on the new terminal’s commercial and consumer offer will follow after the official inauguration on Wednesday, with passenger operations beginning from Thursday.
For now, our first impressions are of a relatably human-scale facility, with a retail and dining offer that is neatly blended together under one roof, with a global and local mix of dining and retail brands, accessible luxury across a range of boutiques, plus a bright, well-ranged Frankfurt Duty Free offer from the Fraport-Heinemann Frankfurt Duty Free JV.
Excitingly, in what is the biggest new terminal opening in Europe this year, Fraport and its partners have aimed high and created something warm, welcoming and intuitive, with stories galore from Gebr. Heinemann’s niche fragrances offer to GateZero’s Gen Z fashion appeal to a lovely destination mix from The Germany On My Mind and Germany’s Selection stores run by the Wöllhaf group. And much more besides.
As Fraport Group noted last year when it announced its choice of partners, the 12,000sq m retail venue will deliver “the art of retail in the heart of Europe”, with offerings that reinforce the airport’s role as a global travel hub.
Some 57 airlines currently based in Terminal 2 will move to T3 in four phases between mid-April and early June, with the terminal’s 19 million capacity hosting 64 retail and service units.
More to follow soon. ✈
