Imperial Brands is spotlighting Davidoff’s 100th anniversary celebrations at the upcoming TFWA Asia Pacific Exhibition (Basement 2, Stand 2-Z33) in Singapore (11-14 May).
The anniversary campaign is part of Imperial Brands broader 2030 strategy which focuses on long-term brand investment, product quality and consumer-led innovation across its portfolio.
The Davidoff centenary initiative is a flagship example of this strategy, reinforcing brand heritage while supporting continued growth.
According to Imperial Brands, combustible products account for around 90% of total nicotine delivery revenue in the channel.
The company continues to see combustibles as a core part of its offering, while also adapting to evolving consumer expectations and regional market dynamics.
The company’s ongoing investment in travel retail underpins a period of strong business performance, with a focus on delivering consumer-led innovation, it said.
This is reflected by its approach to market development which is increasingly shaped by regional insights and evolving shopper behaviours.
Imperial Brands Global Duty Free & Export Regional Manager, Region East (EEMEA, APAC) Vangelis Nikolopoulos commented: “Celebrating 100 years of Davidoff is a milestone for us. It is a brand built on a rich heritage of quality and craftsmanship, and this anniversary allows us to reinforce its premium positioning while continuing to evolve in line with today’s adult consumer expectations.
“Our focus remains on building brands that resonate, guided by deep consumer understanding and a commitment to excellence.”
Imperial Brands Head of Corporate and Legal Affairs – Global Duty Free & Export Loukia Alepochoriti added, “TFWA Asia Pacific remains a key moment for the global travel retail community, bringing together partners from across the region to connect, collaborate and exchange insights.
“Asia Pacific continues to represent a dynamic and evolving landscape, and events like this are essential in helping us better understand regional nuances and respond with relevant, consumer-led initiatives.” ✈
