Imperial Tobacco has unveiled its new Davidoff Magnum Elite, in line with the brand’s ‘For The Hunters’ campaign which was launched earlier this year.
Imperial Tobacco says the new line aims to re-emphasise Davidoff’s premium position in duty free and “fit in with the “˜new’ Davidoff world”.
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For the Hunters: Davidoff Magnum Elite is exclusive to duty free and available in three variants |
Its predecessor, Davidoff Magnum Elite first edition, was launched last year in limited quantities exclusively to global duty free in key Chinese destinations outside China.
The duty free exclusive Davidoff Magnum Elite focuses on the Chinese consumer as well as markets in Saudi Arabia, Taiwan, Japan, and Russia and is available in three variants.
Elite Gold 100, described as the “ultra masterpiece”, is limited to 100 pieces worldwide. Imperial Tobacco said Elite Gold 100 aims to “take exclusivity to a new level”. It features a wooden handcrafted outer with 23-carat gold on every pack and outer, and includes ten different pack designs, to offer travellers a broad choice.
Elite White Edition, limited to 6,000 pieces, is an exclusive American Blend Magnum with a light flavour in line with the taste preference of the Saudi Arabian consumer.
Elite Black Edition, limited to 9,000 pieces, is a Premium Virginia blend with a full flavour to appeal to Chinese customers.
The three variants feature a handcrafted outer with handwritten individual numbering.
The Davidoff Magnum Elite launch will be supported with promotional material including wall units with red motion laser beams and rotating, colour changing gondolas. New display units include a wall bay and a gondola with three layers of rotating rings, a clear glass cover and gold finish.
Imperial Tobacco Corporate Affairs Manager Global Travel Retail Jennifer Cords said: “It gives me great pleasure to announce the launch of our new Davidoff Magnum Elite. After the huge success of the first edition we knew that a sequel was essential to ensure we continue to provide our customers with exclusive products. The Chinese market is one of our strongest and we love to bring out products that we know will fulfill the need and wants – not just of this exciting and dynamic region, but the wider Asia and Middle East areas as well.”
